One of the biggest misconceptions among self-published authors—and even the general public—is the idea that platforms like Amazon Kindle Direct Publishing (KDP) and IngramSpark are actual publishers. Let’s set the record straight: they are not.
Amazon KDP and IngramSpark are distribution platforms, meaning they provide a way for authors to get their books into the hands of readers. But they do not perform the fundamental roles of a traditional or hybrid publisher like Mereo Books—such as editing, designing, marketing, and part funding an author’s work.
Yet, so many self-published authors make the mistake of saying, “I’m published by Amazon” or “IngramSpark is my publisher.” Not only is this incorrect, but it can also mislead aspiring authors into thinking that simply uploading a book to these platforms means they’ve been “officially” published in the way traditional publishing works. Let’s break down why this myth needs to die once and for all.
1. A True Publisher Invests in the Author—KDP and IngramSpark Do Not
A legitimate publisher acquires books, meaning they invest in the author’s work by covering production costs, editing, design, printing, and marketing. They take on the financial risk in exchange for a share of the book’s revenue.
Amazon KDP and IngramSpark do none of this. They provide a platform where you, the author, do all the work—writing, editing, formatting, cover design, and marketing. You also cover all expenses related to production. These platforms merely print and distribute your book once it’s ready.
2. KDP and IngramSpark Offer Zero Editorial Control
Traditional and hybrid publishers have rigorous editorial processes, including multiple rounds of editing, fact-checking, and professional design. This ensures a book meets high-quality standards before hitting the market.
KDP and IngramSpark, on the other hand, allow anything to be published, provided it meets basic formatting guidelines. That’s why you’ll find everything from well-written novels to poorly formatted, badly designed covers and unedited books clogging up their marketplaces. If KDP and IngramSpark were truly publishers, they’d have quality control mechanisms in place—but they don’t.
3. You Retain All Rights—A True Publisher Would Own Some
When you upload your book to Amazon KDP or IngramSpark, you retain full ownership of your work. A traditional publisher, however, typically acquires rights to your book—either for a set period or indefinitely. They control aspects like print rights, distribution, and sometimes even creative input.
Self-published authors using KDP and IngramSpark remain 100% independent—which is great! But it also means you are the publisher, not them. You’re responsible for everything from cover design to marketing and sales.
4. They’re Simply Sales Channels—Like a Bookstore, Not a Publisher
Think of Amazon KDP and IngramSpark as online bookstores rather than publishers. Just as Barnes & Noble or your local indie bookstore stocks and sells books, these platforms serve as a marketplace.
Would you say, “Barnes & Noble is my publisher” just because they sell your book? Of course not! The same logic applies to KDP and IngramSpark. They distribute and sell your book, but they do not function as your publisher in any meaningful way.
The Danger of This Misconception
Why does this distinction matter? Because misunderstanding it can set authors up for failure. Too many writers believe that simply publishing through KDP or IngramSpark guarantees success—after all, they’ve been “published,” right? Wrong.
Self-publishing is a business, and if you don’t approach it as such, you’ll struggle. Marketing, branding, book design, and sales strategies are all on your shoulders. There’s no publishing house behind you to push your book into bookstores or arrange media appearances.
So, Who Is Your Publisher?
You are. If you’re a self-published author, congratulations—you’re running your own publishing company. Whether you call it an imprint, a brand, or just your name, you’re the one in control.
KDP and IngramSpark are merely tools—powerful ones, yes—but nothing more than distribution channels. The sooner authors embrace this, the better equipped they’ll be for long-term success in the publishing world.
Final Thoughts
If you’ve ever told someone you’re “published by Amazon” or that “IngramSpark is your publisher,” it’s time to correct that. You’re using these platforms, but they are not your publisher. Understanding this key difference is essential for taking control of your author career and succeeding in the world of self-publishing.
So, let’s put this myth to rest. Amazon KDP and IngramSpark are not publishers—stop giving them credit for your hard work!
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